gebr.silvestri is a Amsterdam-based design studio. We – Adrian Silvestri-Chyle and Stefan Silvestri – work as art directors and designers in two and three dimensions. We produce visual solutions in media ranging from print to online to 3D. Our projects range from brand identities and books through products to exhibition and stage design.
Following our five-year training in two- and three-dimensional design at Schule für Gestaltung St. Gallen and at Globus in St. Gallen in our native Switzerland, we both studied graphic design at Gerrit Rietveld Academy in Amsterdam. Our design studio gebr.silvestri has been in business since 1994.
We have been giving workshops in typography and the language of images at Merz Akademie in Stuttgart since 1996 and teaching at Design Academy Eindhoven since 2004. In the past we gave workshops at Ecole des Beaux Arts in Mulhouse (1998–1999) and we taught at St Joost Akademie in Breda (2002–2004).
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2010 – 2016Packaging design for a variety of product ranges
Once HEMA had introduced a new brand identity – including a new logo and a typeface based on Futura Maxi – the iconic Dutch variety store chain asked us to design the instore packaging communication for a number of its product ranges. We designed the printed information on the packaging for products in the Cosmetics, Body care, Mouth care, Fashion, Bicycle, Automotive and Stationery departments, among others.
In designing the packaging, our challenge was to achieve a simple, brand-oriented and brand-supporting typography that would be communicative in a straightforward and visually attractive way. The name of the product served as an eyecatcher on the front, along with its USPs in three languages. In some of the product groups we added an element of illustration to further support the communication on the product identity.
see also:HEMA: Organize