HEMA (Amsterdam, Netherlands)
Organize

2012
In-store communications for a new line of storage containers

The iconic Dutch variety-store chain HEMA is internationally known for its attractive yet affordable household products. For its new line of storage product branded under the name ‘Organize’, HEMA asked us to design a logo, a system of signposting and a series of pictograms representing the various genres of storage items the line offers. Those include products for travelling, for example, but also for specific spaces such as garages, workplaces, bedrooms, kitchens, children’s rooms, bath rooms and laundry rooms.

see also:
HEMA: Packaging design for a variety of product ranges