Homomonument (Amsterdam, Netherlands)

2012
Logo and Website

Designed by Amsterdam-born artist Karin Daan in 1979, Amsterdam’s Homomonument was the world’s first major monument commemorating gay and lesbian victims of the Third Reich. Located on Westermarkt, just around the corner from the Anne Frank House, the large triangular monument made of pink granite consists of three different triangles: one is flush with the ground and contains the words ‘naar vriendschap zulk een mateloos verlangen’ [such an immense longing for friendship], a line from a poem by the first openly gay Dutch writer, Jacob Israël de Haan; the second is raised, forming a stage; and the third juts out over the surface of Prinsengracht, one of Amsterdam’s most scenic canals. The Homomonument was officially unveiled in September 1987.

To commemorate the 25th anniversary of the Homomonument, we designed a new triangular logo in the colours of the rainbow. We also designed an informative website about this impressive monument.