Spectrum (Eindhoven, Netherlands)

2010
Logo, brand identity, collection catalogue, product brochures

Founded in 1941, celebrated Dutch furniture manufacturer Spectrum is known for its simple and restrained designs including the iconic upholstered bed-settee ‘BR 02’ designed by Martin Visser in 1960. Following their rich tradition in Dutch design furniture, Spectrum also has a contemporary collection of chairs, couches, tables and cabinets. Spectrum invited us to design a new logo and brand identity for their entire collection.

For the logo, we used the ‘LL Simple’ NORM typeface, dividing the letters of the name Spectrum over three lines. By aligning all three lines on the left margin, we achieved a simple, static typographical image. Positioning the three-lined logo in the upper left corner leaves an open space to its right and bottom, which can be filled in with any number of things. We always use the typographical image in either black and white or silver.