hello gorgeous foundation (Amsterdam, Netherlands)
hello gorgeous – magazine

2012 – ongoing
Brand identity, general design, editorial team

The hello gorgeous foundation aims to bring an end to the stigma that people living with HIV so often face in their day-to-day lives. The foundation’s eponymic quarterly magazine does this by showing people with HIV living perfectly normal lives. Its target audience is everyone living with HIV, but also their partners, friends and relatives, as well as anyone else who is interested in HIV or works with people who have HIV.

As founding members of the foundation, we form part of the magazine’s editorial team. Having developed the visual concept and brand identity, we do the art direction.

The magazine ‘hello gorgeous’ is a full-fledged lifestyle magazine. It is printed in full colour on uncoated Tauro 100 GSM paper and has a full-colour, high-gloss cover. With brightly coloured full-page images and cleanly gridded typography, the magazine’s attractive layout adds to its quality.

hellogorgeous.nl

see also:
hello gorgeous – ‘reset – empowerment workshops’